Starting and running a business is tough. While each business is unique, it is also similar with the struggles faced with sales, marketing, staffing, management, and finances. In this article we have provided some key resources you can use as your secret weapon to give your business a competitive advantage.
Free Web Tools
There are many free and powerful web tools that you may want to adopt as part of your business suite of tools that not only help you run your business but also help you build your business.
If you operate in a specific niche or require software that is not listed above try AlternativeTo (https://alternativeto.net/). It provides alternatives to popular or related software.
This list of books is guaranteed to inspire some great ideas you can immediately implement in your business and help you manage it and grow it.
This list of podcasts is tactical, whimsical, and packed full of knowledge. While there is a tonne of podcasts out now, this list is a great starting point to business podcasts for small businesses. The range in the list below goes from story telling, to interviews, and individuals profiling their journeys.
Once you find out what you like or don’t like and what you are getting out of the podcasts, explore others that may be useful for the struggles you are facing in your own business and learn.
Setup and use social media accounts to build brand awareness and give your company a voice. You can start to build connections and cultivate and audience of followers and advocates for your company online as well as use the social platforms to do paid ad campaigns to target your target customers. You don’t have to be on all social media platforms so be sure to investigate which are best for your business and market and focus on those. Be sure that once you start you are consistent and engage with your audience.
Here are the top 5 social medial platforms.
Exploring smaller and niche social networks and forums can also be an effective channel is your product or service is a good fit.
Having a basic understanding of how your business financing and cash flow works is very important. Like most business having access to capital to grow your business is important. Here are some general principles to keep in mind:
As soon as you are able, it is recommended to hire a bookkeeper to properly organize your financials and recording your debits and credits of your business. Many small businesses pay for the service monthly and it is worth every penny.